Skip Nav
Buy Phentermine Without Prescription, Order Phentermine No Prescription, Buy Cheap Phentermine, Phentermine Cost, No Prescription Phentermine Online, Phentermine Duration, Doses Phentermine Work, Phentermine Brand Name, Buy Generic Phentermine, Cheap Phentermine No Rx, Phentermine Dose, Phentermine Mg, Comprar En Línea Phentermine, Comprar Phentermine Baratos, Phentermine Natural, Herbal Phentermine, Online Buying Phentermine Hcl, Phentermine Used For, Buy Phentermine Online No Prescription, Ordering Phentermine Online, Phentermine Reviews, Phentermine Recreational, Phentermine Coupon, Phentermine Use, Online Buy Phentermine Without A Prescription, Purchase Phentermine Online, Phentermine Gel, Ointment, Cream, Pill, Spray, Continuous-release, Extended-release, Where Can I Cheapest Phentermine Online, Purchase Phentermine Online No Prescription, Is Phentermine Safe, Order Phentermine From United States Pharmacy, Phentermine Canada, Mexico, India, Taking Phentermine, Where Can I Order Phentermine Without Prescription, Phentermine Maximum Dosage, Phentermine Overnight, Phentermine Pics » We Always Have The Lowest Prices In Our Online-Drugstore

Buy Phentermine Without Prescription


Page Fold

"Above the fold Buy Phentermine Without Prescription, " is a graphic design concept that refers to the location of an important news story or a visually appealing photograph on the upper half of the front page of a newspaper. Most papers are delivered and displayed to customers folded up, Order Phentermine no prescription, meaning that only the top half of the front page is visible. Thus, an item that is "above the fold" may be one that the editors feel will entice people to buy the paper, buy cheap Phentermine. Alternatively, Phentermine cost, it reflects a decision, on the part of the editors, that the article is one of the day's most important.

For many web designers, no prescription Phentermine online, the concept above the fold serves both as a guide and a hindrance. Phentermine duration, For newspapers, the area above the folding line should be reserved for most prominent content. In web design, this is the view-port area on the front page where the users see without scrolling, Buy Phentermine Without Prescription. However, doses Phentermine work, this area is often abused. Phentermine brand name, Many clients or managers still believe that users don't scroll, therefore the content below the fold won't be seen by users. This misconception results in homepages crammed with links and unimportant content, buy generic Phentermine. Not only the homepage becomes aesthetically unpleasing, Cheap Phentermine no rx, but also yields poor findability and usability.

Debunking the No Scroll Myth


Origin


Why do some people think users don't scroll. This traces back to the web usability study conducted by Jakob Nielsen Buy Phentermine Without Prescription, in 1994. The results made sense back then. Many users were new to the web or frequent usage of a computer, Phentermine dose.

Even Jakob Nielsen stated in another study three years later in 1997, Phentermine mg, that majority of the users did scroll due to familiarity with the technology.

In more recent studies, we have seen that most users scroll when they visit a long home page or a long navigation screen, comprar en línea Phentermine, comprar Phentermine baratos. This change in behavior is probably due to users getting more experience with scrolling Web pages.

That study was published twelve years ago, Buy Phentermine Without Prescription.

Users Do Scroll


Today, Phentermine natural, the web has become an integral part of our daily life. The vast majority of users know when to scroll. Also, herbal Phentermine, the technology today makes it easy for users to scroll, Online buying Phentermine hcl, e.g. trackball on mice, multi-touch gesture on touch pads, Phentermine used for, etc.

Joe Leech from cxpartners recently published an article dispelling the no scroll myth Buy Phentermine Without Prescription, , backed with some comprehensive usability testing data. Buy Phentermine online no prescription,

Over the last 6 years we’ve watched over 800 user testing sessions between us and on only 3 occasions have we seen the page fold as a barrier to users getting to the content they want.

I recommend reading his article in its entirety. The comment section is good too.


What Should be Above the Fold?


First, ordering Phentermine online, Where is the Fold?


It's hard to define where the folding line is by a pixel number. Phentermine reviews, This is because users have different sized monitors, and resolution settings. Even two users with the same monitor size and resolution, their browsers' view-ports may be different depending on how many tool bars they have, Buy Phentermine Without Prescription.

For example, Phentermine recreational, I have my browser size set to 1024x768. Phentermine coupon, Here are the two view-port heights depending how many tool bars I use. 560px for maximum toolbar usage while 680px for minimum.

Fold Viewport

I recommend around 600px as a guide for the folding line to be safe on the homepage, Phentermine use, for your absolute premium content. Buy Phentermine Without Prescription, However, also keep in mind that users may use mobile or other type of devices other than a desktop or laptop computer. Online buy Phentermine without a prescription,

What Content Should be Above the Fold?


Content

The more content you cram above the fold, the longer it takes the user to digest at first glance. This is very common among government sites, purchase Phentermine online, where the homepage is typically a labyrinth of links. Phentermine gel, ointment, cream, pill, spray, continuous-release, extended-release, Focus on the key content. Even though web sites differ in nature, the homepage should convey a clear message of what the site is about and what the top tasks are right away, where can i cheapest Phentermine online. A growing trend among the new government sites is the use of big highlight box for frequently updated news items, sections of social media links and other key task links of the agency, Buy Phentermine Without Prescription.

whitehouse.gov

Keep in mind, Purchase Phentermine online no prescription, text links are not the only content. In fact, when the homepage is a big laundry list of text links, is Phentermine safe, it makes it harder for users to find the right content. Order Phentermine from United States pharmacy, Many clients or managers insist on cramming everything above the fold because those links are important. In practice, when everything is important, Phentermine canada, mexico, india, then nothing is important. Buy Phentermine Without Prescription, Identify what you would like the users to learn, use and feel about the site on their first visit. Taking Phentermine, Then pick those elements that accomplish your goal, and give them the most prominent visual treatment. This can be done through vivid imagery, where can i order Phentermine without prescription, big type and use of proper white space. Phentermine maximum dosage,

What to Put Below the Fold?


Visual Cue

A better question would be "what to put between the fold?" As I mentioned earlier, the folding line is very arbitrary. In that gray area, Phentermine overnight, it's best to design visual cues that hint there are more content below. See this as a transition area, Buy Phentermine Without Prescription. Phentermine pics,



In Conclusion


Users do scroll.

The concept above the fold should serve as a design guideline. When used properly, your site can provide immediate clarity to the users and invoke a positive feeling. Stack the content elements in the order from most prominent to lesser. Of course, do a thorough information architecturing during the design process, and conduct an A/B testing when the site launches.

Similar posts: Buy Lorazepam Without Prescription. Buy Modafinil Without Prescription. Buy Ambien Without Prescription. Lorazepam coupon. Phentermine blogs. Buy cheap Xanax no rx.
Trackbacks from: Buy Phentermine Without Prescription. Buy Phentermine Without Prescription. Buy Phentermine Without Prescription. Phentermine photos. Where can i buy Phentermine online. Phentermine from canada.

9 Comments, please share your thoughts!

1
Victor Oct 22 2009

I ALWAYS scroll down the home page. My assumption is that there’s more information below that they’re hiding from me. Maybe I’m just paranoid.

2

[...] What You Need to Know About Page Fold | ClearType Press – Building a Better Government Web – Excellent article translating the “fold” from newspapers to digital. I will argue that there is no fold (spoon either) and that the average user will start scrolling without even being aware of it. But this is where heat maps and usability testing give you a real-world perspective on how people use your site. [...]

3
Robin Cannon Oct 23 2009

Good post. I read recently some really interesting user testing which demonstrated that excessive content above the fold actually leads to less engagement. A clean look with clear purpose above the fold, even if there’s less information, actually encourages users to investigate the site and read more content as a whole.

4
Sean Power Oct 26 2009

I encourage you to use data to determine if and when people actually scroll. A 2007 ClickTale study shows that 76% of users scroll a bit, and only 22% of users actually scroll to the end of a page.

http://blog.clicktale.com/2007/10/05/clicktale-scrolling-research-report-v20-part-1-visibility-and-scroll-reach/

The problem with the above study is that it fails to differentiate between Media, Transaction, Collaborative and SaaS sites – which all have vastly different user behaviors.

You’re giving great advice. It’s important to note that fold consideration completely change based on the nature of the site (or the section of a site) that a person is visiting.

Incidently, my co-author and I have a chapter dedicated to these considerations in our book called “Complete Web Monitoring”.

5
Jin editor Oct 26 2009

@Victor, me too.

@Robin, I agree. The top of the homepage typically establishes branding and purpose.

@Sean, thank you for that link. Some interesting information there. I think the best way is still to do some A/B testing post launch, set up conversion goals. That way we can study how effective the layout and design elements are.

6
Ben Rossi Oct 28 2009

Jin,

Do you have any thoughts or advice on below-the-fold design for web applications? My inclination is that as long as the appropriate controls, navigation and expected options are always available, that content and form objects could be located below the visual fold.

Obviously there is a lot of gray area in that statement, and as always, it delves into the “well, it depends” conversation when you have to prioritize application content and functionality, but I haven’t found anything that really addresses the topic as a set of best practices.

Thanks!

7
Jin editor Oct 29 2009

@Ben, I agree with what you said. You bring up a good point about web apps that I didn’t get to mention in my post. The principle is the same, that we should show the most important and repetitively used tasks above the fold. We do this not because users don’t scroll, but to to let them avoid the scroll-then-click routine. It’s just better user experience that way.

Typically it’s not too difficult to put key functions on the top. But there are times due to the content displayed on a web app page, certain functions get buried. For example, the pagination below a long list or data table, or a submit(or next) button at the end of a long form. In these examples, I think a better practice would be to have the server code detect the number of rows of data returned, then display the pagination both on top and below the table; have the submit button on the side of the form, and fixed positioned so it’s always visible as the user scrolls through a long form. (assuming they’re in edit mode).

Web apps are definitely more challenging to design, since they’re being used repetitively by users of various level of tech savviness. The best way I find is to observe how users really use the app.

8
Ted Goas Nov 5 2009

Great article… I enjoy reading different takes on the fold. I read this article the other week: http://www.getelastic.com/you-gotta-know-when-to-fold-em/. It suggests that people often scroll unless there are roadblocks.

WhichTestWon.com even did a related split test (described briefly at the end).

9
Jin editor Nov 5 2009

@Ted, thank you for sharing that link! I’ve since discovered some other articles on Fold as well. Here’s one from a developer’s POV:

http://www.codinghorror.com/blog/archives/001307.html


We'd love to hear your thoughts

Latest Articles

Topics


Latest Comments

  • Andrew Kirkpatrick: Jin, First off, thanks for your thoughts on accessibility – it is a very critical topic and an...
  • Nick Whitmoyer: This adobe campaign has been causing a lot of controversy. Many people complained about the ads,...
  • David: @Sam: Thanks! It was nice just to get my thoughts together in one place and to clarify what the issues are...
  • Sam Johnston: This is a great article David, thanks a lot for taking the time to write it. Sam
  • Jin: @Ted, thank you for sharing that link! I’ve since discovered some other articles on Fold as well....